This is one hell of a funny Japanese advert for Ajinomoto Stadium, Japan. The Japanese are famous for really loud and bold advertising but this one really hit the spot for me. In the beginning, it doesn't even look like an ad for a football stadium, very ingenious.
Japan’s Ajinomoto Stadium’s Advert titled ‘Husky Girls’. It was produced by the agency Dentsu, Japan in 2004/2005. It won a Cannes Lions 2005 Film Sliver award. In Japan, female football fans makes up a hugh market there, thus this ad was produced to appeal to Japanese women .
The story line behind this focuses on a young man in a mover’s truck and arrives to his new town overjoyed. “They're all so pretty! I love this town,” he exclaims.
His happiness is short lived when he goes to class and sits next to an attractive girl who made eye contact with him, but is shocked when she answers her mobile with a husky voice. She calls another pretty friend over, who has a deep voice as well. Then the professor begins speaking and has a deep voice too.
Appalled, he dashes out of class. Sitting in a cafe, high school girls at tables around him and the waitress all spoke with male sounding voices. Once again, he dashes out. Like a bad dream now, everyone he passes, a chorus of women sang like men in the park, and other women on the street called out to him, asking if he's alright, all sounds similarly male.
As he runs down the sidewalk, he knocks down a less-than-pretty girl with eyeglasses, but she complains with a squeaky though feminine voice. Later, in bed together and surprised at her luck, she asked him why he picked her. He says it was her voice, and she tells him she does not go to the games.
The advert closes with thousands of screaming female fans inside Tokyo's Ajinomoto Stadium who had all gone hoarse, and the text invites fans to shout all they like.
I like the advert for it’s quirkiness and wittiness, not forgetting the simple story line too. It brings a laugh to its audience and they’ll remember this ad for a long time. It still does for me.
Japan’s Ajinomoto Stadium’s Advert titled ‘Husky Girls’. It was produced by the agency Dentsu, Japan in 2004/2005. It won a Cannes Lions 2005 Film Sliver award. In Japan, female football fans makes up a hugh market there, thus this ad was produced to appeal to Japanese women .
The story line behind this focuses on a young man in a mover’s truck and arrives to his new town overjoyed. “They're all so pretty! I love this town,” he exclaims.
His happiness is short lived when he goes to class and sits next to an attractive girl who made eye contact with him, but is shocked when she answers her mobile with a husky voice. She calls another pretty friend over, who has a deep voice as well. Then the professor begins speaking and has a deep voice too.
Appalled, he dashes out of class. Sitting in a cafe, high school girls at tables around him and the waitress all spoke with male sounding voices. Once again, he dashes out. Like a bad dream now, everyone he passes, a chorus of women sang like men in the park, and other women on the street called out to him, asking if he's alright, all sounds similarly male.
As he runs down the sidewalk, he knocks down a less-than-pretty girl with eyeglasses, but she complains with a squeaky though feminine voice. Later, in bed together and surprised at her luck, she asked him why he picked her. He says it was her voice, and she tells him she does not go to the games.
The advert closes with thousands of screaming female fans inside Tokyo's Ajinomoto Stadium who had all gone hoarse, and the text invites fans to shout all they like.
I like the advert for it’s quirkiness and wittiness, not forgetting the simple story line too. It brings a laugh to its audience and they’ll remember this ad for a long time. It still does for me.
Agency: Dentsu, Tokyo.
No comments:
Post a Comment