Friday, 9 December 2011

The Air Trainer SC II is one of the greatest Nike designs ever.

 I have to get my hands on these bad boys when it's out.

Source from Crooked Tongues: 

'We never saw Jerry Seinfeld opt for this one (in the Velcro forefoot stakes he was more of an Air Trainer Max man), but there's an air of 'Home Improvement' to this silhouette. Kudos to Nike for paying attention to what the fans wanted back, and if you were a sneaker fanboy or girl circa 1990, you may have envied this model from afar, despite only having the budgetary means to cop a non-Air Nike Trainer release with the neon tongue that was close but no cigar. We wanted the Bo Jackson SC with the sailcloth-style details, visible air and killer colourways. Especially in the then rarely-seen Raiders colours or the blue and orange. Bo definitely knew, and 1990's SC sequel was a no expenses spared affair that chucked everything and the kitchen sink in, yet somehow it worked.

This model's option to remove that polarizing forefoot Velcro strap was a smart one — bringing a trademark of OG Air Trainer to proceedings — and the inner collar that elevates the Air Trainer SC II to mid is the one of the godfathers of Mowabb and latterly, the Kobe VII's ankle strap system. When the 1989 SC came back, we had a sneaking suspicion that SC IIs could be back on that tooling too. The versions from late spring were decent, but the pleather let them down. The Quickstrike from summer was something else though — materials were on point and even the Velcro had been tweaked in line with the originals. The teal and blast of zesty pop colour was perfect and the red and grey was phenomenal too. For some inexplicable reason, we Euro-heads were denied that release, so - in an echo of the fortunate few who had a Stateside holiday and came back with Bo hookups — we had to grab them on our travels.


Now we've been given this Quickstrike colourway that's not bad at all. It's murky and winter-friendly, failing to top those OG shades, but it's reminiscent of that Raiders makeup, with the Scotchlite heel panel, swoosh and collar eyelet detail as excellent additions. It's crazy to think that once upon a time, Bo shoes were as sought-after round our way as Mike's signature models, but it's a serious footwear legacy that deserves respect.'






The Beginning!

This is my design for the brand ONLY 20 from UK. It is inspired by the Japanese horror movie 'The Ring'. Here, we have Megumi-chan reaching out for help. Buy the t-shirt here:

http://only20.co.uk/products-page/featured-products/the-beginning-jonathan-lin/

Tuesday, 6 December 2011

BT Infinity Olympic campaign 2011.

To tie in with the TV advert, photographer Satoshi Minakawa shot the campaign. Source from Blunt London 'Satoshi continues utilising different lighting techniques and movement with his latest campaign for BT which runs from this week.

Shooting Olympic hopefuls Oscar Pistorius, the 'blade runner' and World Champion triathletes the Brownlee brothers, Satoshi shot the athletes together with the lighting streaks to bring these action images to life.'

Agency: AMV BBDO




The new BT Infinity Olympics advert 2011.

Check out this new BT Infinity ad starring Gold Paralympic Sprinter Oscar Pistorius and GB Olympic triathletes Alistair and Jonathan Brownlee. A good concept with the play of lights to represent fiber-optics.

Agency: Abbott Mead Vickers BBDO


Friday, 2 December 2011

Native Fitzsimmons UK exclusive

I'm taking a liking to them. They are available from Foot Patrol London.

http://footpatrol.co.uk/2011/12/02/native-fitzsimmons-uk-exclusive/







Channel 4's spoof of John Lewis Christmas Advert 2011.

A hilarious advert spoof from Channel 4. Featuring Gordon Ramsey.

SONY PS3 UEFA Champion's League 2011-2012 adverts.

Another great campaign from TBWA\London. This time for their client Sony Playstation Europe. This is  a series of adverts compiled into one clip. The concept behind this, is very smart, portraying any Tom, Dick and Harry can be part of the champion's league from the comfort of your own home. Ingenious.

Agency: TBWA\London

Ajinomoto Stadium Advert

This is one hell of a funny Japanese advert for Ajinomoto Stadium, Japan. The Japanese are famous for really loud and bold advertising but this one really hit the spot for me. In the beginning, it doesn't even look like an ad for a football stadium, very ingenious.

Japan’s Ajinomoto Stadium’s Advert titled ‘Husky Girls’. It was produced by the agency Dentsu, Japan in 2004/2005. It won a Cannes Lions 2005 Film Sliver award. In Japan, female football fans makes up a hugh market there, thus this ad was produced to appeal to Japanese women .

The story line behind this focuses on a young man in a mover’s truck and arrives to his new town overjoyed. “They're all so pretty! I love this town,” he exclaims.

His happiness is short lived when he goes to class and sits next to an attractive girl who made eye contact with him, but is shocked when she answers her mobile with a husky voice. She calls another pretty friend over, who has a deep voice as well. Then the professor begins speaking and has a deep voice too.

Appalled, he dashes out of class. Sitting in a cafe, high school girls at tables around him and the waitress all spoke with male sounding voices. Once again, he dashes out. Like a  bad dream now, everyone he passes, a chorus of women sang like men in the park, and other women on the street called out to him, asking if he's alright, all sounds similarly male.

As he runs down the sidewalk, he knocks down a less-than-pretty girl with eyeglasses, but she complains with a squeaky though feminine voice. Later, in bed together and surprised at her luck, she asked him why he picked her. He says it was her voice, and she tells him she does not go to the games.

The advert closes with thousands of screaming female fans inside Tokyo's Ajinomoto Stadium who had all gone hoarse, and the text invites fans to shout all they like.

I like the advert for it’s quirkiness and wittiness
, not forgetting the simple story line too. It brings a laugh to its audience and they’ll remember this ad for a long time. It still does for me.

Agency: Dentsu, Tokyo.

 

Adidas: No Sad Big Smile.

Check out this witty advert from Adidas.

Agency: TBWA\London



The thought behind this advert is really smart and witty. The thought of having a guy to deliver a break up message, geared up in Adidas Safety Gear to complement his job from the different hazards faced is well portrayed. Thumbs up to TBWA\London.