Wednesday, 30 October 2013

Specsavers did it again.

This amusing but highly effective Ad was created by the Hungry Man advertising agency in conjunction with the Specsavers creative team, and was release in May 2013.

The following summary from Advertolog explains the rationale behind the Ad -- "SpecSavers has returned to UK TV screens with a new 'Should've' commercial that features a shortsighted vet. The spot opens on a vet stroking a cat called Phoebe. The Vet becomes increasingly alarmed when he can find no signs of life in the moggie, eventually calling upon his trusted assistant Karen to help. But things aren't quite as they seem. The campaign promotes Specsavers' 2 for 1 glasses offer and targets a broad demographic. "The UK is full of pet owners so our vet scenario will resonate with all age groups," says Specsavers creative team, Mark de la Rue and Richard James. "The 'Should've' proposition can be interpreted in a hundred ways, starting with a simple premise that can be given an original and unexpected twist. When we first came up with the idea for 'Vet', the whole concept was encapsulated as a one-liner, so we instantly knew it had a simplicity that was ideal for 'Should've'."

After a long absence, I'm back and here's one 'For the players since 1995'.

Once again, a brilliant advertisement from Sony PlayStation. Taking us on a journey from PS1 through to the proposed launch of PS4 in November 2013. Take notice of the scenery through the window, how London had changed throughout the years.