Monday, 28 November 2011
Friday, 25 November 2011
One hell of an annoying advert!
Is it just me or this new Argos Christmas 2011 advert is well annoying. What a waste of money.
The story line behind this starts with a busy shopping mall, and cuts to the family of aliens looking wide eyed out of the lift. The brother alien says, “This human idea of Christmas shopping, does my head in”, to which the father adds, “It all feels a bit alien (notice the pun) running around panicked.” While queueing to sit on Santa’s lap, the daughter alien says, “this is all a big conundrum, it’s up there with Justin Bieber and Egg Nog.” Ultimately, the conversation draws on to the brands proposition, “They should just reserve their presents online with Argos.” This message was clear.
Argo’s brand proposition would be to showcase that they believe there is a better way to shop online. For a start, the aliens are a typical family, you have a mother, a father an older brother and a younger sister. This would appear to be, so the audience can relate to the family and even see a bit of themselves in the roles that these aliens possess. However, in my opinion, I don’t think the use of aliens was necessary. Everyone knows that Christmas shopping is a major hassle, so why does Argos have to show this through aliens. Did Argos think, ‘how can we show an outsider on how hectic Christmas shopping on the high street is, and get customers to consider shopping online.’ They took the term ‘outsider’ literally and went with the notion of aliens. Why?
May I also add, how creepy and unnecessary the scene is, where the daughter alien says, “this is all a big conundrum, it’s up there with Justin Bieber and Egg Nog.” Why does the mother alien have to moan “Mmmm Bieber”? Just sounds creepy. High pitched voice and off key singing at the end is not something adults look forward to. Did they think it was cute?
Agency: CHI & Partners
If you're still interested to find out more, below is the making of.
I can't believe how Argos wasted all these monies just to produce this advert. Don't get me wrong, I'm not complaining about the CGI but the story line is hideous. They mentioned filming the shopping mall scene in Prague. Why Prague? Can’t they do it locally? There are hundreds of shopping malls in the UK if I’m not mistaken.
The story line behind this starts with a busy shopping mall, and cuts to the family of aliens looking wide eyed out of the lift. The brother alien says, “This human idea of Christmas shopping, does my head in”, to which the father adds, “It all feels a bit alien (notice the pun) running around panicked.” While queueing to sit on Santa’s lap, the daughter alien says, “this is all a big conundrum, it’s up there with Justin Bieber and Egg Nog.” Ultimately, the conversation draws on to the brands proposition, “They should just reserve their presents online with Argos.” This message was clear.
Argo’s brand proposition would be to showcase that they believe there is a better way to shop online. For a start, the aliens are a typical family, you have a mother, a father an older brother and a younger sister. This would appear to be, so the audience can relate to the family and even see a bit of themselves in the roles that these aliens possess. However, in my opinion, I don’t think the use of aliens was necessary. Everyone knows that Christmas shopping is a major hassle, so why does Argos have to show this through aliens. Did Argos think, ‘how can we show an outsider on how hectic Christmas shopping on the high street is, and get customers to consider shopping online.’ They took the term ‘outsider’ literally and went with the notion of aliens. Why?
May I also add, how creepy and unnecessary the scene is, where the daughter alien says, “this is all a big conundrum, it’s up there with Justin Bieber and Egg Nog.” Why does the mother alien have to moan “Mmmm Bieber”? Just sounds creepy. High pitched voice and off key singing at the end is not something adults look forward to. Did they think it was cute?
Agency: CHI & Partners
If you're still interested to find out more, below is the making of.
I can't believe how Argos wasted all these monies just to produce this advert. Don't get me wrong, I'm not complaining about the CGI but the story line is hideous. They mentioned filming the shopping mall scene in Prague. Why Prague? Can’t they do it locally? There are hundreds of shopping malls in the UK if I’m not mistaken.
Wednesday, 23 November 2011
Action for Japan
This photo of the poster was taken in September 2011, Tokyo, Japan. The play of typography and graphic icons for this poster is amazing. I don't know much about Japanese characters but visually, It's clean and well spaced. The message is straight forward. Save energy for Japan. If any Japanese designers out there who are reading this blog, please message me which design studio or agency did this ad, it'll be much appreciated.
Honda Civic - Choir TV Advert
A great advert from Honda 4 years ago. Brilliant.
Choir rehearsal for the advert.
Choir rehearsal for the advert.
Christmas is round the corner.
Since Christmas is round the corner, I'll start off with this new John Lewis Christmas Advert 2011.
Agency: Adam & Eve London
The acting by this kid is amazing, the impatience and frustration expressed on his face is well portrayed. The Art direction and the mood for the whole advert is very dreamy, tear-jerking and filled with emotions. There is a twist with this advert. Instead of receiving, it's more of giving. Taking the greed away rather than wanting more, from a young kid's perspective. The score to this advert features a version of The Smiths' 'Please, Please, Please, Let Me Get What I Want'
The following video is the making of this advert.
Another advert from John Lewis since we're on the topic of Christmas.
Very smart shadow play advert.
Agency: Adam & Eve London
The acting by this kid is amazing, the impatience and frustration expressed on his face is well portrayed. The Art direction and the mood for the whole advert is very dreamy, tear-jerking and filled with emotions. There is a twist with this advert. Instead of receiving, it's more of giving. Taking the greed away rather than wanting more, from a young kid's perspective. The score to this advert features a version of The Smiths' 'Please, Please, Please, Let Me Get What I Want'
The following video is the making of this advert.
Another advert from John Lewis since we're on the topic of Christmas.
Very smart shadow play advert.
Not another creative blog again.
Hello virtual world. By the judge of the title, yup, you guessed it. It's another blog about Design and Ads again. This blog is pretty much about anything visual that appeals to me.
It is my first adventure into blogging and I never seem to get into it until now. Well, a first for everything ain't it. As a freelance Graphic Designer, it's time to join this virtual world of blogging that had been going on for so many years now. Do follow me on this adventure together into visual communications.
It is my first adventure into blogging and I never seem to get into it until now. Well, a first for everything ain't it. As a freelance Graphic Designer, it's time to join this virtual world of blogging that had been going on for so many years now. Do follow me on this adventure together into visual communications.
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