This amusing but highly effective Ad was created by the Hungry Man advertising agency in conjunction with the Specsavers creative team, and was release in May 2013.
The following summary from Advertolog explains the rationale behind the Ad -- "SpecSavers has returned to UK TV screens with a new 'Should've' commercial that features a shortsighted vet. The spot opens on a vet stroking a cat called Phoebe. The Vet becomes increasingly alarmed when he can find no signs of life in the moggie, eventually calling upon his trusted assistant Karen to help. But things aren't quite as they seem. The campaign promotes Specsavers' 2 for 1 glasses offer and targets a broad demographic. "The UK is full of pet owners so our vet scenario will resonate with all age groups," says Specsavers creative team, Mark de la Rue and Richard James. "The 'Should've' proposition can be interpreted in a hundred ways, starting with a simple premise that can be given an original and unexpected twist. When we first came up with the idea for 'Vet', the whole concept was encapsulated as a one-liner, so we instantly knew it had a simplicity that was ideal for 'Should've'."
Wednesday, 30 October 2013
After a long absence, I'm back and here's one 'For the players since 1995'.
Once again, a brilliant advertisement from Sony PlayStation. Taking us on a journey from PS1 through to the proposed launch of PS4 in November 2013. Take notice of the scenery through the window, how London had changed throughout the years.
Friday, 9 December 2011
The Air Trainer SC II is one of the greatest Nike designs ever.
I have to get my hands on these bad boys when it's out.
Source from Crooked Tongues:
'We never saw Jerry Seinfeld opt for this one (in the Velcro forefoot stakes he was more of an Air Trainer Max man), but there's an air of 'Home Improvement' to this silhouette. Kudos to Nike for paying attention to what the fans wanted back, and if you were a sneaker fanboy or girl circa 1990, you may have envied this model from afar, despite only having the budgetary means to cop a non-Air Nike Trainer release with the neon tongue that was close but no cigar. We wanted the Bo Jackson SC with the sailcloth-style details, visible air and killer colourways. Especially in the then rarely-seen Raiders colours or the blue and orange. Bo definitely knew, and 1990's SC sequel was a no expenses spared affair that chucked everything and the kitchen sink in, yet somehow it worked.
This model's option to remove that polarizing forefoot Velcro strap was a smart one — bringing a trademark of OG Air Trainer to proceedings — and the inner collar that elevates the Air Trainer SC II to mid is the one of the godfathers of Mowabb and latterly, the Kobe VII's ankle strap system. When the 1989 SC came back, we had a sneaking suspicion that SC IIs could be back on that tooling too. The versions from late spring were decent, but the pleather let them down. The Quickstrike from summer was something else though — materials were on point and even the Velcro had been tweaked in line with the originals. The teal and blast of zesty pop colour was perfect and the red and grey was phenomenal too. For some inexplicable reason, we Euro-heads were denied that release, so - in an echo of the fortunate few who had a Stateside holiday and came back with Bo hookups — we had to grab them on our travels.
Now we've been given this Quickstrike colourway that's not bad at all. It's murky and winter-friendly, failing to top those OG shades, but it's reminiscent of that Raiders makeup, with the Scotchlite heel panel, swoosh and collar eyelet detail as excellent additions. It's crazy to think that once upon a time, Bo shoes were as sought-after round our way as Mike's signature models, but it's a serious footwear legacy that deserves respect.'
This model's option to remove that polarizing forefoot Velcro strap was a smart one — bringing a trademark of OG Air Trainer to proceedings — and the inner collar that elevates the Air Trainer SC II to mid is the one of the godfathers of Mowabb and latterly, the Kobe VII's ankle strap system. When the 1989 SC came back, we had a sneaking suspicion that SC IIs could be back on that tooling too. The versions from late spring were decent, but the pleather let them down. The Quickstrike from summer was something else though — materials were on point and even the Velcro had been tweaked in line with the originals. The teal and blast of zesty pop colour was perfect and the red and grey was phenomenal too. For some inexplicable reason, we Euro-heads were denied that release, so - in an echo of the fortunate few who had a Stateside holiday and came back with Bo hookups — we had to grab them on our travels.
Now we've been given this Quickstrike colourway that's not bad at all. It's murky and winter-friendly, failing to top those OG shades, but it's reminiscent of that Raiders makeup, with the Scotchlite heel panel, swoosh and collar eyelet detail as excellent additions. It's crazy to think that once upon a time, Bo shoes were as sought-after round our way as Mike's signature models, but it's a serious footwear legacy that deserves respect.'
The Beginning!
This is my design for the brand ONLY 20 from UK. It is inspired by the Japanese horror movie 'The Ring'. Here, we have Megumi-chan reaching out for help. Buy the t-shirt here:
Tuesday, 6 December 2011
BT Infinity Olympic campaign 2011.
To tie in with the TV advert, photographer Satoshi Minakawa shot the campaign. Source from Blunt London 'Satoshi continues utilising different lighting techniques and movement with his latest campaign for BT which runs from this week.
Shooting Olympic hopefuls Oscar Pistorius, the 'blade runner' and World Champion triathletes the Brownlee brothers, Satoshi shot the athletes together with the lighting streaks to bring these action images to life.'
Agency: AMV BBDO
The new BT Infinity Olympics advert 2011.
Check out this new BT Infinity ad starring Gold Paralympic Sprinter Oscar Pistorius and GB Olympic triathletes Alistair and Jonathan Brownlee. A good concept with the play of lights to represent fiber-optics.
Agency: Abbott Mead Vickers BBDO
Friday, 2 December 2011
Native Fitzsimmons UK exclusive
I'm taking a liking to them. They are available from Foot Patrol London.
http://footpatrol.co.uk/2011/12/02/native-fitzsimmons-uk-exclusive/
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